COIN Collective
An Integrated Marketing Duo with an Agenda
We are two women of color and together we are experts at blending the art and science behind Marketing— two sides of the coin, if you will. Created to serve underrepresented entrepreneurs, businesses of color, and companies that provide opportunities and truly support an anti-racist agenda.
Why? Because we are stronger together, and as women of color, it’s time for us (and our community) to make some COIN…
COIN Collective is the brainchild of myself and Jasmin Stevens of Nine4 Digital.
The moment Jas and I met, we sparked.
She is the digital marketing counterpart of my creative brand marketing brain. We just got each other, and played off of each other’s strengths to blend creativity with analytics.
We left our big corporate jobs because something bigger was calling us. We both felt a deep need to share our expertise with people and brands who would support and lift our communities.
So we joined together.
Tell me more…
Jas and I have separate consulting practices, but created COIN to be able to collaborate from time to time.
Our collective skills provide a holistic and balanced marketing approach that we see missing often.
We can customize a plan for your specific needs or suggest one of the turnkey programs that were developed based on business needs we saw and what we can provide with our expertise.
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COIN Programs
Discovery Program
Tailored to start-ups, this package is designed to set and implement the roadmap for growth via discovery.
• Hone in on current offering
• Identify growth opportunities for future
• Assess and refine Commications-Content-Contact strategy
• Identify Consumer Target and location focuses
Beyond the Blindspot Program
It happens to the best of us, sometimes you’re so in the thick of it, you can’t see your blind spots.
• Marketing optimizations - Digital reach and Storytelling/Creative refinement
• Product/Offering ideation to expand and scale businesses
• Identifying opportunities
Get Woke Corporate Program
So your company decided they want to be allies, what’s next?
• Workshops and training to leadership teams to attract and nurture talent of color
• Talks/Lectures on our experiences of systemic racism